Unlike businesses in years past, your online presence and how you are perceived by your customers and potential customers is paramount. Online review sites such as Yelp are a prime example of this, with just about everyone understanding the impact online reviews can have on a business. However, while you cannot necessarily control online review sites one way or the other (other than making your business as good as it can possibly be to avoid any negative reviews and increase the chances of positive ones), there is a way to boost your business with an online asset that you 100% control. We are of course talking about social media.
While many small businesses are hesitant about the importance of social media, we can almost guarantee that those businesses are run by someone from an older generation. Young people today have totally embraced social media and thus know without a second thought just how important they are to any business. The first way that social media helps a business is to get your name out there in the online world. While you may already have a physical store with a huge sign that every passerby will see, the simple fact of the matter is that the number of people who see your physical store is infinitesimally small compared to the number of people who could potentially see your social media page. If you want to drive in new business, it is important to find efficient ways to advertise your brand. And given that creating social media accounts are absolutely free, there is no reason why you wouldn’t set up an account for your business.
However, obtaining a social media account alone won’t drive in business. Once you have the account, it is important for you to give clear and concise reasons why potential customers should check you out, regardless of if you are an online store or a physical one. Think of this as your pitch to potential customers, making your case as to why you are even worth their time in the first place.
That alone will be a great start in driving in potential customers. But in reality, social media can and should be a lot more than that. While hoping to bring in new customers is one way to look at social media, the real value in social media is with making sure customers are repeat customers – in other words, they do business with you more than just once, which obviously is a good thing because it will bring in more money for your business. To do this, you need to actively engage with your followers on a regular basis. This helps to show them that you are an active and thriving business and that even if they haven’t been to your business in a while, it would be well worth their time to check you out again.
But how do you go about doing this? For starters, you can just promote any product or service that you feel like your customers may be interested in. Assuming you have a lot of different products or services to sell, it won’t be all that difficult to have something new to promote every day. You can also utilize social media to promote any sales that your business has going on currently, especially if they are limited sales in nature. Keep in mind that social media is a very direct way to reach your customers quickly, so anything you post will be seen by them that day, if not within minutes.
As you can see, social media is a great way to reach your customers, to help you promote your business and ultimately lead to more sales. So if you never bothered making a social media account for your business up until now, make sure to get one set up today!